Kappa

Kappa, established in Turin, Italy, in 1967, is a renowned sportswear brand recognized for its distinctive 'Omini' logo, depicting a man and woman sitting back-to-back. Initially focusing on socks and underwear, Kappa transitioned into sportswear and gained prominence through partnerships with major football clubs, notably Juventus in 1979—the first instance of a brand logo appearing on an Italian team's jersey. In the 1980s, Kappa tracksuits and t-shirts became essential attire among football casuals, with the iconic 'Omini' logo serving as a badge of pride on the terraces. This association cemented Kappa's status in football terrace fashion, blending sports functionality with street style.